Since 2003, we've been building high-performance FinTech solutions that empower financial institutions to innovate and thrive. Our commitment to excellence, transparency, and cutting-edge technology has made us a trusted partner for industry leaders worldwide.
Two decades of innovation and excellence in FinTech
Before founding SoftAtBest, the founder gained deep experience in real-time trading systems and market data infrastructure. During this period, he worked at ILX Systems, contributing to the ILX Workstation, a market data platform later acquired by Thomson Reuters. Building on that expertise, he helped create two day-trading platforms from the ground up — Hammer for Block Trading and LightSpeed for Tradescape — laying the technical and architectural groundwork that would later define SoftAtBest's approach to performance-driven trading solutions.
SoftAtBest was founded in 2003, beginning with a collaboration with VanKar Trading to automate futures strategies running in TradeStation. Over the following decade, the company delivered a range of complex systems for institutional clients. Highlights include developing a sell-side trading platform for Saxis Group, powered by a custom FIX engine that connected to numerous brokers — a network later used by Weeden & Co. and now Jones Trading. SoftAtBest also engineered Armor, a global multi-asset risk management platform featuring advanced Monte Carlo and market shock simulations, marking the company's evolution into a trusted partner for mission-critical financial technology.
During this period, SoftAtBest broadened its scope beyond trading infrastructure into enterprise and media technology. The team developed a website for MGM's CityCenter/Aria Resort, featuring a custom CMS for event management and integration with MGM's booking systems. In parallel, SoftAtBest partnered with Bloomberg's News group, where it played a key role in optimizing the delivery of earnings reports from the Tokyo Stock Exchange — significantly reducing latency and strengthening Bloomberg's competitive edge in real-time financial reporting.
Since 2014, SoftAtBest has focused on the design, development, and ongoing support of Blink, a comprehensive day-trading platform built for Chimera Securities. The system delivers high-performance execution, advanced analytics, and a seamless user experience tailored to the needs of professional traders. In parallel, SoftAtBest continues to maintain and evolve legacy platforms created for institutional clients, ensuring their continued reliability and modernization. This period reflects the company's evolution into a long-term technology partner, trusted for both engineering excellence and sustained client collaboration.
Marking its 20th anniversary, SoftAtBest reflected on two decades of building high-performance trading and data platforms for some of the most sophisticated players in finance and beyond. From early market data systems to large-scale risk management, enterprise CMS, and multi-asset trading environments, the company's journey has been defined by engineering depth, reliability, and long-term client trust. This milestone underscored SoftAtBest's sustained commitment to technical precision, strategic partnerships, and continuous innovation in mission-critical software.
In 2025, SoftAtBest entered a new chapter, integrating artificial intelligence and machine learning into its trading and analytics solutions. Building on decades of domain expertise, the company began developing AI-driven insights, predictive performance monitoring, and automation frameworks designed to enhance decision-making and operational efficiency. This expansion reflects SoftAtBest's vision to merge human expertise with intelligent technology, ensuring its clients remain at the forefront of a rapidly evolving financial landscape.
The principles that guide everything we do
We deliver nothing less than exceptional quality in every project we undertake.
We embrace cutting-edge technologies and creative problem-solving approaches.
Open communication and honest relationships with clients and team members.
Building strong partnerships and fostering teamwork at every level.
We exist to transform financial technology through innovative software solutions that empower institutions to compete and excel in the digital age. Our commitment to quality, transparency, and professional excellence drives us to deliver results that exceed expectations.
Building the future of FinTech, one solution at a time.
Ready to partner with a team that's been delivering excellence for over 20 years?