About Us - SoftAtBest

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Welcome to SoftAtBest, a software development company with a focus on innovations in fintech. We offer a wealth of experience in the development of software for front, middle and back office, and we are proud to have worked with some of the most respected names in the financial industry.

SoftAtBest was founded in 2003 by Alexander Borzenko, who brings extensive experience in the development of trading platforms to the company. Prior to starting SoftAtBest, Alexander worked on the development of financial applications for ILX Systems (acquired by Thomson Reuters) and two day-trading platforms – one for Block Trading in the 90s, and another for Tradescape in the early 2000s. These experiences have given him a unique perspective on the needs and challenges faced by professional traders and have helped him to build a team of highly skilled software developers at SoftAtBest.

Over the years, we have had the opportunity to work with a number of clients in the finance sector, including Bloomberg, Weeden & Co, JonesTrading and Chimera Securities.

Each of these clients has presented unique challenges and opportunities, and we have learned valuable lessons from each project we have worked on.

Our first project was the development of Autotrader for VanKar Trading Corp. This application allowed traders to automate their trading systems and take advantage of market opportunities more quickly and efficiently.

We also worked on the full-cycle development of trading systems using Tradestation’s EasyLanguage, giving us valuable experience in the development of trading strategies.

Another notable project was our work with Bloomberg’s news group, providing consulting services to retrieve and deliver financial data from news and exchange releases. We were able to use our expertise in C++ and our financial software background to develop customized solutions that helped Bloomberg’s news group to more efficiently and effectively deliver financial data to their clients.

We have also had the opportunity to work on the development of powerful direct market access trading and risk management systems for clients such as Chimera Securities, Weeden & Co. and JonesTrading. These projects have allowed us to gain a deep understanding of the financial markets and the tools and technologies used by traders and risk management professionals.

Overall, our work in the financial industry has given us a unique perspective on the needs and challenges faced by financial professionals. We are proud of the contributions we have made to the success of our clients and look forward to continuing to provide top-quality software development services in the future.

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At-best order

An at-best order is similar to a market order, but with a bit of discretion given to the broker to execute the order in the most desirable way possible.

At SoftAtBest, we approach our projects in a similar manner, using our discretion and expertise to deliver the best possible solutions for our clients.

This means starting with thorough research to understand the current market landscape and the technologies that have been used in the past, and then using this knowledge to think creatively about how we can create even better products.

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Shift-B

Alexander Borzenko, the founder of SoftAtBest, has a long history in the development of trading platforms. His experience dates back to the late 1990s, a time when groups of day traders gained notoriety and were referred to as “SOES bandits.” These traders used the Small Order Execution System (SOES), an electronic trading platform operated by the NASDAQ, to quickly execute trades based on price discrepancies caused by slow traditional market makers. The keyboard shortcut Shift-B was widely used in day trading software of that era, allowing traders to aggressively place market buy orders through the SOES network. This shortcut was associated with significant profits “SOES”ed out from the big financial institutions.